{"id":14484,"date":"2025-08-28T14:18:21","date_gmt":"2025-08-28T12:18:21","guid":{"rendered":"https:\/\/virtualcable.net\/felix-casado-ceo-of-virtual-cable-its-time-for-microsoft-to-rethink-its-alliances-to-access-the-digital-workplace\/"},"modified":"2025-08-29T15:38:53","modified_gmt":"2025-08-29T13:38:53","slug":"felix-casado-ceo-of-virtual-cable-its-time-for-microsoft-to-rethink-its-alliances-to-access-the-digital-workplace","status":"publish","type":"post","link":"https:\/\/virtualcable.net\/en\/felix-casado-ceo-of-virtual-cable-its-time-for-microsoft-to-rethink-its-alliances-to-access-the-digital-workplace\/","title":{"rendered":"F\u00e9lix Casado, CEO of Virtual Cable: \u201cIt\u2019s time for Microsoft to rethink its alliances to access the digital workplace\u201d"},"content":{"rendered":"

Interview with F\u00e9lix Casado, CEO of Virtual Cable<\/strong><\/p>\n

1. What are the main issues arising from the current strategies of Citrix and Omnissa?<\/strong><\/p>\n

The current strategies of Citrix and Omnissa<\/strong> (formerly VMware\u2019s EUC division) are creating significant challenges. Citrix<\/strong> has adopted a licensing model based on more expensive and complex plans<\/strong>, clearly targeting large enterprises, which seems to neglect SMEs<\/strong>. Additionally, naming Arrow as its sole distributor has forced the channel to look for alternatives.<\/p>\n

As for VMware (now Broadcom)<\/strong>, it is pushing the migration from perpetual licenses to subscription models, resulting in substantial cost increases<\/strong>. The sale of Horizon (now Omnissa<\/strong>) and the cuts in investment generate uncertainty about the solution\u2019s future, as well as concerns regarding support quality and changes in the partner program, which impact profitability. This situation has led to widespread<\/strong> demand for alternatives<\/strong> from clients, distributors, resellers, manufacturers, and hyperscalers.<\/p>\n

2. How could Citrix and Omnissa\u2019s actions impact the digital workspace market, particularly Microsoft Azure?<\/strong><\/p>\n

The unilateral decisions by Citrix and Omnissa<\/strong> are generating growing distrust<\/strong> in the digital workspace market, representing a significant risk for their partners, including Microsoft Azure<\/strong>. Perceived as unethical or lacking transparency, these actions are harming\u2014or even excluding\u2014many manufacturers, resellers, distributors, and end customers<\/strong> operating with workspace solutions, including Microsoft Azure. This erosion of client trust is actively driving users to seek alternatives<\/strong>, diverting thousands to competing platforms.<\/p>\n

3. What role does Virtual Cable play in this new landscape?<\/strong><\/p>\n

In this scenario, Virtual Cable<\/strong> plays a crucial role. As the developer of UDS Enterprise<\/strong>, we have never focused our strategy on the niche markets targeted by Citrix and Horizon. Our strength has always been in Education, Public Administration, and SMEs<\/strong>, where we have a presence in more than 100 countries.<\/p>\n

However, given the current situation, we have become the preferred and most recommended choice<\/strong> for manufacturers, resellers, distributors, and clients seeking alternative remote access solutions for desktops\u2014both on-premises and in the cloud\u2014including deployments on Microsoft Azure<\/strong>.<\/p>\n

Clients see us as a reliable, transparent, agile partner<\/strong> fully aligned with their interests. With millions of users worldwide, more organizations are trusting us to break free from the closed models and restrictive conditions<\/strong> imposed by the sector\u2019s two former major players.<\/p>\n

4. What does UDS Enterprise bring to the Microsoft ecosystem?<\/strong><\/p>\n

UDS Enterprise<\/strong> significantly enhances the Microsoft ecosystem<\/strong> by enabling the deployment of virtual desktops and applications on Microsoft Azure or Hyper-V<\/strong>. We remove the entry barriers imposed by Citrix or Omnissa, providing a solution without hidden costs and vendor lock-in<\/strong>.<\/p>\n

Our UDS Cloud on Azure<\/strong> solution is the perfect complement to maximize the value of Microsoft cloud technologies, offering users control, scalability, and an optimized experience<\/strong>. Additionally, we ensure smooth and efficient access to Office 365 through simple integration, streamlining architecture and reducing operational cost<\/strong>s.<\/p>\n

5. What concrete benefits does Microsoft gain from having a solution like UDS Enterprise?<\/strong><\/p>\n

Microsoft benefits substantially from integrating UDS Enterprise<\/strong>:<\/p>\n