The end-user computing (EUC) landscape is undergoing a significant transformation, primarily driven by the recent restructuring of Citrix and Omnissa (formerly VMware’s EUC division). This situation continues to affect clients and partners alike, leading to rising costs and uncertainty. Overall, it presents major challenges that are redefining the market, while key digital workspace players such as Microsoft Azure have a valuable opportunity to redefine their partnerships—a crucial step to restore ecosystem trust and strengthen their leadership in this new phase