Virtual Cable held a new edition of its Partner Day Iberia 2026, bringing together its ecosystem of partners and technology alliances in Madrid to analyze market challenges and explore new opportunities around digital workplace virtualization.
Under the theme “United by innovation driving the Smart Digital Workplace”, the company highlighted the strategic role of its channel as a key growth driver, reporting a cumulative growth of over 60% year-over-year over the past three years.
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A key event for the partner ecosystem
The event opened with remarks from Fernando Feliu, Executive Managing Director of Virtual Cable, who outlined the current technology landscape, shaped by geopolitical uncertainty, the acceleration of artificial intelligence, the evolution of ransomware, and increasingly strict security and compliance requirements.
“We are at a point where it is essential to promote solutions developed in Europe to ensure technological sovereignty and address new security challenges,” Feliu emphasized.
UDS Enterprise evolution and focus on innovation
During the event, Virtual Cable highlighted the continuous evolution of UDS Enterprise, a platform designed to adapt to evolving market needs and ensure compatibility with leading ecosystem technologies.
The company emphasized its innovation strategy based on active listening to partners, customers, and vendors, who directly contribute to shaping the product roadmap.
This approach enables the delivery of a flexible, secure solution aligned with an evolving regulatory landscape, including advanced capabilities such as post-quantum encryption.
Business opportunities and channel growth
Partner Day Iberia 2026 also provided a platform to explore new business opportunities within the Virtual Cable ecosystem, including large-scale projects both nationally and internationally.
The company highlighted its growing diversification across sectors such as retail, logistics, banking, insurance, and energy, reinforcing a collaborative model focused on delivering value to both customers and partners.
Virtual Cable also shared its results, reporting over 35% year-over-year growth since its founding, as well as a cumulative growth exceeding 60% over the past three years and a customer retention rate above 95%.
Roundtables and technology collaboration
The event featured two roundtable sessions focused on key aspects of the Smart Digital Workplace.
The first, focused on infrastructure, included representatives from AIRE, Fsas Technologies, HPE, IONOS, Lenovo, NetApp, and Nutanix.
The second, focused on data observability and management, brought together experts from Acronis, Flexxible, NComputing, Snom, and V-Valley.
Recognition of top partners and projects
One of the highlights of the event was the awards ceremony recognizing the best partners and projects delivered in 2025 across Spain and Portugal.
In this edition, V-Valley was named Distributor of the Year 2025, while Claranet was awarded Partner of the Year for the third consecutive year. In addition, Unikal Cloud Services was recognized as Best UDS DaaS Partner 2025.
Several projects were also recognized across sectors, including public administration, healthcare, cybersecurity training, private sector, and contact center environments.
In Portugal, Fsas Technologies Portugal received awards for Best Public Administration Project and Best Justice Project.
“The success of this edition reflects the growth of our partners and alliances. Our ecosystem continues to evolve as a catalyst for innovation,” said Félix Casado, CEO of Virtual Cable.
An expanding ecosystem
The event, exclusively for partners, was sponsored by V-Valley and featured participation from leading technology vendors including Acronis, AIRE, Flexxible, Fsas Technologies, HPE, IONOS, Lenovo, NComputing, NetApp, Nutanix, and Snom.
Through initiatives such as Partner Day Iberia, Virtual Cable reinforces its commitment to building a strong, collaborative, and innovative ecosystem capable of addressing market challenges and driving the evolution of the digital workplace.
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